Dubai • UAE Music • Trust • Property

BRIAN
BASSANIO
PAUL

Partner at Swiss Trust Layer® | Author | Music, Society & Culture | Real Estate Broker

This is where I live: Talent Booking Artist Development Swiss Trust Layer® IP Protection Dubai Real Estate Music, Society & Culture

I build careers, protect original work, and close deals. From the stage to the title deed.

Book an Event

What I Stand On

Three Pillars

Three fields. One standard: read the room, build trust fast, deliver what was promised.

Primary • Music

Music & Talent

Curated performers for luxury hotels, brands, and corporate events through SocialFoxo. Music strategy, publishing, and licensing at Time and Space.

Enter the world
Secondary • Trust

Swiss Trust Layer®

Court-proof IP protection backed by Swisscom Trust Services, recognized in 181 countries. I bring it to musicians, producers, and labels across the UAE.

Protect your work
Tertiary • Property

Real Estate

Buying, selling, and investing in Dubai with YOHO Properties. Eleven years of deal-making, now applied to property.

Talk property

Pillar 01 • Music & Talent

My
Approach

Be the booking partner they call first. And call again.

Quality, clarity, execution. The right artist in the right room, every time.

Precision talent booking for high-end events in Dubai.

Booking Verticals

What
I Do

Professional performers, booked for the moments that matter.

Start a brief
01

Corporate Events

Conferences, awards, executive gatherings.

02

Product Launches

Artists chosen to amplify the story.

03

Hospitality Programs

Ongoing lineups for hotels and restaurants.

04

Luxury Private Events

Curated acts. Premium service.

05

Cultural Shows

The right performers for every audience.

06

Brand Activations

Live talent that earns attention.

The Roster

Talent
I Work With

0+ Curated Performers

Featured Artists

KD

Kio DJ

Colombian DJ, Producer, Actor

DJ • Latin House
MA

Maisara

DJ and Music Producer

DJ • Lounge
MJ

Matisse Jones

International Vocalist

Vocalist
AA

Asees Arshad

Singer and Performer

Vocalist
ZA

Zeeshan Ali

Singer

Vocalist

Live Bands • Orchestras • Instrumentalists • Fire Dancers • Motivational Speakers • Hosts

From Brief to Stage

Process

Four steps. No surprises.

Step 1

Event Brief

Share your date, venue, act, and budget.

Step 2

Talent Match

I check availability and match the right performer.

Step 3

Agreement

Price confirmed. Agreement signed. Date secured.

Step 4

Showtime

The artist delivers. Balance cleared before the event.

Execution Standard

Clear steps. No confusion.

One transparent workflow, from brief to stage.

Proof on the Floor

Past
Work

Trusted by premium venues and event concepts across Dubai.

05

Featured Projects

100%

Delivery Focus

01

Lucia

Greek fine dining. Entertainment programming.

02

Josette

French fine dining. Performer curation.

03

Elaia

Italian fine dining. Artists matched to ambiance.

04

Four Points by Sheraton

Cultural performance delivery.

05

This Is Me, Dubai

Sneaker launch. Live activation for audience impact.

Pillar 02 • Partner, Swiss Trust Layer®

Protect
What You
Create

Swiss Trust Layer® is court-proof IP protection, backed by Swisscom Trust Services. Recognized under ZertES, eIDAS, and UAE Pass in 181 Berne Convention countries.

I bring it to the people who need it most: musicians, producers, studios, and independent labels across the UAE. If your work is worth releasing, it is worth protecting first.

ZertES eIDAS UAE Pass Swisscom Trust Services

0

Berne Convention Countries

Court-Proof

Verifiable Proof of Authorship

Who this is for

  • Musicians and producers releasing original work
  • Independent labels and content studios
  • Writers, composers, and cultural enterprises
  • Anyone signing licensing or distribution deals
Start a conversation

Pillar 03 • Real Estate Broker, YOHO Properties

Dubai
Real Estate

I advise buyers, investors, and sellers through YOHO Properties, a boutique Dubai brokerage.

Eleven years of reading people and closing deals, now applied to property. Clarity, honesty, and follow-through in every transaction.

Residential Sales

The right home, the right community, the right number.

Investment Properties

Data-backed opportunities for yield and growth.

Secondary Market

Clean paperwork. Honest timelines.

One Career, Many Rooms

The Journey

Two decades of business development and strategic partnerships. Now channelled into music, creative rights, and property.

Jun 2026 - Present • UAE

Swiss Trust Layer® & YOHO Properties

Partner • Real Estate Broker

IP protection for creators. Property advisory for Dubai. Two new fronts, one discipline.

IP ProtectionCreator PartnershipsDubai Property

Apr 2025 - Present • Dubai

SocialFoxo

Founder & CEO

A talent agency for luxury hospitality and corporate events. The right talent in the right rooms, across the UAE and beyond.

Talent CurationLuxury HospitalityBookings

Nov 2024 - Present • Dubai

CleverComment

Co-Founder & CSO

Engagement tools for music professionals. I lead product and creative strategy.

Product DirectionAI WorkflowsArtist Visibility

May 2022 - Present • Dubai

Time and Space Music Entertainment

Chief Strategy Officer

A full-service music studio. I lead strategy, partnerships, and the pipelines that turn creative work into revenue.

Publishing & LicensingSonic BrandingArtist Development

2007 - 2025 • UK, US, Pakistan & UAE

Business Development & Strategic Partnerships

Eighteen Years • Director Level • Global Markets

The engine behind everything above. Eleven years as Director at LiveAdmins across Chicago and Dubai. A General Manager chapter at the National Music Academy, where music and business first met. Hundreds of partnerships secured. Market share grown by up to 300%. Teams built, markets opened, targets beaten.

300% Market Share GrowthHundreds of PartnershipsGlobal ExpansionTeam Leadership

Author • The Express Tribune

Music, Society
& Culture

Essays on how sound shapes identity and how traditions survive. Published in The Express Tribune.

The Unmaking of a Musical World

"From vanished audiences to algorithm-driven listening, two books explore how cultural change reshapes sound."

Read the essay

The Politics of a Punjabi Song

"Songs repeated on loop at celebrations, roadside stalls, and truck stops are now part of an official debate."

Read

Songs of Belief and Belonging

"Despite demographic marginalisation and cultural retreat, Hindu sacred music continues to live in Pakistan."

Read

The Music That Refuses to Choose Sides

"From Tharparkar to Lahore, devotion flows across inherited lines. Artists do not abandon identity; they expand it."

Read

The Journey of Sikh Sacred Music Across Borders

"Once spread across Punjab's shrines, Sikh liturgical music now survives as a small but vibrant practice in Pakistan."

Read

Saving the Songs of the Kalasha

"Kalasha hymns are the living archives. To hear them is to witness a culture resisting disappearance."

Read

From Hymn Books to Hashtags

"In Punjab, church music constitutes a space where colonial form intersects with local expression."

Read
All articles in The Express Tribune

Let's Talk

Reach Out

Booking an event, protecting your work, or buying in Dubai. Let's find the right move.

Need an inquiry fast?

Send the brief.
Get options in 24h.

  • Date and venue
  • Type of act you have in mind
  • Expected crowd size
  • Budget range